Privacy Policy

Prime Contract Beds (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

We may collect and process the following information:

Name, billing and delivery address
Email address and phone number
Order and payment details (payments are processed securely via third-party providers; we do not store card details)
Communication records (emails, calls, or enquiries)
Website usage data, including IP address, browser type, and cookies

2. How We Use Your Information

We use your personal data to:

Process and fulfil orders
Manage deliveries, returns, refunds, and warranties
Respond to enquiries and provide customer support
Improve our website, services, and customer experience
Comply with legal and regulatory obligations

3. Legal Basis for Processing

We process your data under the following lawful bases:

Performance of a contract (to fulfil your order)
Legal obligation (accounting, tax, and consumer law requirements)
Legitimate interests (improving services and preventing fraud)
Consent (where applicable, such as marketing communications)

4. Marketing Communications

We will only send marketing emails if you have opted in or where permitted by law. You may opt out at any time by using the unsubscribe link or contacting us directly.

5. Sharing Your Information

We do not sell or rent your data. We may share your information with:

Delivery and logistics partners
Payment processors
IT and website service providers
Legal or regulatory authorities where required by law

All third parties are required to handle your data securely and lawfully.

6. Data Security

We take appropriate technical and organisational measures to protect your personal data against loss, misuse, unauthorised access, or disclosure.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, including legal, accounting, or reporting requirements.

8. Your Rights

Under UK GDPR, you have the right to:

Access your personal data
Request correction of inaccurate data
Request deletion of your data (where applicable)
Restrict or object to processing
Request data portability
Withdraw consent at any time

To exercise your rights, please contact us using the details below.

9. Cookies

Our website uses cookies to enhance user experience and analyse website traffic. You can manage cookie preferences through your browser settings.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of external sites.

11. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

Prime Contract Beds
📧 Email: info@primecontractbeds.co.uk
📞 Phone: 01484767777
🌐 Website: https://primecontractbeds.co.uk/

12. Policy Updates

We may update this Privacy Policy from time to time. Any changes will be posted on this page.